TABLE 1


“FAMOUS” MARKS LESS “FAMOUS” REGISTERED MARKS
Mark Registration No.
and Date Issued
Date of First Use
(Goods)
Registration
Status
Mark Registration No.
and Date Issued
Date of First Use
(GOODS)
Registration Status
PILLSBURY45,179
August 8, 1905
January 1873
(flour)
RenewedPILLSBURY
(stylized)
1,691,118
June 9, 1992
1977
(petroleum-based
and synthetic oils)
Active
AJAX49,879
January 28, 1947
January 1895
(household cleanser)
RenewedAJAX1,733,062
November 17, 1992
July 1984
(natural marble)
Active
MIDAS
and Design
700,490
July 5, 1960
July 1957
(mufflers)
RenewedMIDAS1,648,739
June 25, 1991
August 1986
(oil and gas well probes)
Active
SPRINT1,104,943
October 24, 1978
February 1977
(telecommunication
services)
IncontestableSPRINT1,639,052
March 26, 1991
October 1989
(printing paper)
Active
HALLMARK380,596
August 27, 1940
January 1925
(greeting cards)
RenewedHALLMARK1,941,582
December 12, 1995
March 1994
(life insurance)
Active
APPLE1,078,312
November 29, 1977
April 1976
(computers)
IncontestableAPPLE1,812,427
December 21, 1993
September 1988
(travel tour services)
Active
MERCURY
(Stylized)
365,585
March 14, 1939
August 1938
(passenger
automobiles)
RenewedMERCURY692,783February 1960
(outboard motors)
Active
(Renewed)
KRAFT670,330
November 25, 1958
1927
(fruit jams,
preserves, etc.)
RenewedKRAFT1,298,499
October 2, 1984
September 1972
(computer programs)
Incontestable
CANNON and
design
729,514
April 3, 1962
January 1916
(towels and sheets)
RenewedCANNON1,861,397
November 1, 1994
May 15, 1993
(posters, trading cards, etc.)
Active
LINCOLN
(stylized)
170,692
July 17, 1923
August 3, 1920
(motorcars)
RenewedLINCOLN1,876,340
January 31, 1995
October 1980
(machine tools)
Active


















TABLE 2


Statutory Patent Term Restorations Since 1980
Product Statute
Aspartame (food additive)95 Stat. 2049, 2065 (January 4, 1982)
Forane (new drug)97 Stat. 831, 832 (October 13, 1983)
Impro (new animal drug)98 Stat. 3430 (October 19, 1984)
Glyburide (new drug)98 Stat. 3434 (October 19, 1984)
Lopid (new drug)102 Stat. 1107, 1569 (August 23, 1988)
Olestra (food additive)107 Stat. 2040 (December 3, 1993)
Daypro (new drug)110 Stat. 1321, 1321-320 (April 26, 1996)


















TABLE 3


$3.5 BillionClaritin Brand Revenues without Competition
  75%75% Generic Market Penetration
$2.625 Billion
  75%

Discount from Brand Price
$1.97 BillionANNUAL SAVINGS TO CONSUMERS PER YEAR